1. Offer honest, knowledgeable and professional financial service.
2. Earn and value our customers’ trust.
3. Work to understand our customers’ individual financial needs.
4. Meet those needs to the best of our ability.
5. Surprise them with solutions to needs they haven’t even realized yet.
6. Continue to learn our business to ensure that we always provide the most current financial options.
7. Continue to ensure the security of our clients’ financial information, both in our offices and online.
8. Make banking convenient, efficient and pleasant for our clients
9. Get to know our customers individually so we can call them by name.
10. Greet them with a smile and welcome them to our offices.
11. Demonstrate every day, to every customer that we exist to serve this community.
12. We commit to treat each customer exactly as we want to be treated.